Audience IQ

B2B audience strategy

Most companies model the rational buyer. Markets don't decide that way.

Audience IQ is a strategist you talk to. Bring a real situation — a repositioning, a price move, a launch that missed — and get a read on how your audience actually decides, where your story contradicts it, and the one move to make next.

What a thread walks through

  1. 01How this audience actually decides
  2. 02Where your current read is wrong, and what the gap costs
  3. 03Positioning, message and offer rebuilt around the real read
  4. 04Ship it, watch the response, adjust
  5. 05Recurring checks so the read doesn't go stale

Every read covers the full picture

threat, scarcity, survival

belonging, status, authority

logic and justification

gut-brain, felt state

habit, procedural memory

identity, mimetic pressure